A lot of more company are starting to incorporate beacon technology to target their consumers.
Sephore is one of them, check this article.
For a feature that doesn't even exist yet, there's been a lot of talk surrounding and video ads. With talk of it potentially generating $1 billion by the end of 2014 and the potential that it holds, its unsurprising that its gathered so much attention, but it's seen delays, a lot of delays.
Read more: http://www.simplyzesty.com/Blog/Article/August-2013/What-Facebook-Needs-First-Before-It-Brings-In-Video-Ads#ixzz2bg6i8xKP
Google is famous for forcing perfectly respectable people to work in studiedly zany offices -- themed ones, no less, whether it's gondola lifts atGoogle Zurich or, as we saw recently, red telephone booths at Google London. So we were pretty wary when the architecture firm Strada sent us news of its freshly completed office for Google in Pittsburgh. We expected Terrible Towels in the bathroom and faux steel mills for meeting rooms. Happily, we were wrong.
The Emergence Of Native Ads On Mobile, And How They're Turning Mobile Advertising On Its Head
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Read more: http://www.businessinsider.com/the-emergence-of-native-ads-on-mobile-2013-8#ixzz2bg9IgKCz
Google's recent redesign of Gmail — which shunts "promotional" email into a special folder rather than letting it clutter your inbox — is working to Facebook's advantage, according to UBS Investment Research analysts Eric J. Sheridan, Vishal J. Patel and Timothy E. Chiodo.
Read more: http://www.businessinsider.com/google-is-helping-facebook-steal-ad-revenue-from-yahoo-and-the-new-york-times-2013-8#ixzz2bg5xt9Lw
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